Fragrance commerce / UI/UX design study
Aura Noble
Help someone describe the scent they want.
Design exploration · No production launch or measured business outcome reported.
EXPLORE THE CASE STUDY ↓01 / PROJECT COVER
A luxury fragrance discovery experience.
Aura Noble introduces a fragrance shopping concept through amethyst, black, and gold art direction, product storytelling, and guided scent discovery.
02 / PROJECT OVERVIEW
From scent discovery to a considered purchase.
The overview presents the product goal, audience, eight-week scope, and concepts for curated collections, a fragrance quiz, boutiques, gifting, membership, and checkout.
03 / PROBLEM STATEMENT
Bringing confidence to online fragrance shopping.
The problem board explores gaps in scent information, personalized guidance, sensory storytelling, authenticity, checkout, and premium support.
04 / USER RESEARCH & INSIGHTS
Understanding how people choose a fragrance.
The research board presents shopper personas and themes around choice overload, detailed product information, confidence, exclusivity, personalization, and the limits of discovering scents online.
05 / WIREFRAMES & INFORMATION ARCHITECTURE
A clear route from discovery to purchase.
The sitemap and wireframes organize collections, scent discovery, product details, brand storytelling, boutiques, membership, and account tools, alongside the quiz-to-checkout journey.
06 / DESIGN SYSTEM & VISUAL DIRECTION
A refined visual language for fragrance.
The design board defines amethyst, lavender, gold, black, gray, and ivory colors, Cormorant Garamond and Poppins typography, product imagery, controls, icons, and design principles.
07 / HIGH-FIDELITY UI SCREENS
The fragrance experience, screen by screen.
The interface showcase presents the home, discovery collection, product details, scent discovery quiz, checkout, and profile dashboard.
08 / KEY IMPROVEMENTS & FINAL SOLUTION
Guided discovery with richer product context.
The comparison board presents curated discovery, detailed product storytelling, simpler checkout, personalization, and rewards. The portfolio demo uses a selected scent family and intensity to explain a sample fragrance suggestion.
09 / OUTCOME & CONCLUSION
The complete Aura Noble concept.
The closing board brings together the final fragrance experience and design takeaways around user needs, brand detail, mobile access, and continued refinement.
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