Food ordering / UI/UX design study
MasalaCrust
A pizza builder that keeps the order in view.
Design exploration · No production launch or measured business outcome reported.
EXPLORE THE CASE STUDY ↓01 / PROJECT COVER
A pizza experience that stays spicy.
MasalaCrust introduces an Indian-inspired pizza ordering concept that connects menu discovery, customization, checkout, and order tracking.
02 / PROJECT OVERVIEW
Indian flavors, one connected ordering journey.
The overview presents the product goal, audience, project scope, and proposed experience for pizza discovery, a personalized builder, deals, store finding, and delivery updates.
03 / PROBLEM STATEMENT
Making the ordering journey easier to follow.
The problem board outlines barriers in customization, menu and offer discovery, order tracking, store finding, checkout, support, and mobile use.
04 / USER RESEARCH & PAIN POINTS
Understanding how people order pizza.
The research board brings together personas and themes around flexible customization, clear offers, delivery updates, nearby stores, quick checkout, and responsive support.
05 / WIREFRAMES & INFORMATION ARCHITECTURE
From menu discovery to order tracking.
The wireframes, sitemap, and user flow connect the home, menu, pizza builder, cart, checkout, and tracking screens before visual styling.
06 / DESIGN SYSTEM & VISUAL DIRECTION
A warm and flavorful visual language.
The design board defines red, orange, yellow, brown, and cream colors, Playfair Display and Inter typography, food photography, controls, icons, spacing, and shadows.
07 / HIGH-FIDELITY UI SCREENS
Every step of the pizza experience.
The interface showcase presents the home, menu, pizza builder, deals, locations, and checkout screens, with consistent navigation and ordering controls.
08 / KEY IMPROVEMENTS & FINAL SOLUTION
Clearer choices from builder to delivery.
The comparison board presents a personalized pizza builder, store finder, delivery updates, curated deals, and simplified checkout. The portfolio demo lets visitors adjust a sample pizza, size, and topping before reviewing the order.
09 / OUTCOME & CONCLUSION
The complete MasalaCrust concept.
The closing board presents the final design, takeaways around customization and mobile ordering, and proposed next steps for recommendations, store discovery, rewards, and reordering.
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