Food delivery / UI/UX design study
Masala Express
Turn a craving into an editable meal.
Design exploration · No production launch or measured business outcome reported.
EXPLORE THE CASE STUDY ↓01 / PROJECT COVER
Delicious experiences, delivered.
Masala Express introduces a food delivery concept centered on Indian cuisine, guided discovery, and clear ordering.
02 / PROJECT OVERVIEW
From craving to a considered order.
The overview presents the food delivery problem, proposed solution, six-week scope, design role, and tools used.
03 / USER RESEARCH & PAIN POINTS
Understanding the food-ordering journey.
The research board presents user personas, research methods, and pain points around food discovery, personalization, tracking, checkout, and trust.
04 / USER FLOW & INFORMATION ARCHITECTURE
A connected path from discovery to delivery.
The journey connects onboarding, discovery, menus, the cart, checkout, tracking, and reordering. The sitemap organizes the app’s main destinations.
05 / LOW-FIDELITY WIREFRAMES
Structure before visual detail.
Early wireframes map the ordering journey, screen hierarchy, information architecture, and supporting tasks such as dish customization and search.
06 / DESIGN SYSTEM
A warm and consistent visual language.
The design system brings together orange and cream colors, typography, controls, navigation, food cards, spacing, and image styling.
07 / HIGH-FIDELITY UI SHOWCASE
The ordering experience, screen by screen.
The interface board shows the home, discovery, menu, cart, checkout, order tracking, and delivery screens as one connected experience.
08 / CORE FEATURES
Discovery, a smart basket, and live tracking.
The feature board explores AI discovery, a smart basket, and live tracking. The portfolio demo focuses on meal choices, spice levels, side dishes, and an order review.
09 / FINAL OUTCOME & IMPACT
The complete food delivery concept.
The closing board brings the finished screens together with the study’s outcome presentation and intended user experience.
NEXT CASE STUDY
Aura Noble ↗
